I'm sure you're like me, 100's of cool apps come across your desktop every year and so many of them would actually benefit you to use them regularly, yet you don't. Why is that?
One of the big reasons people miss is that the app just didn't suit your lifestyle. I don't me your sexual orientation, how much you party, or whether you play Warcraft. I mean, does it actually slot into your life as it is today.
For instance, Twitter, Pownce and those 'where are you' apps like Plazes are pretty interesting, but none of them fit into my life. I had to go somewhere specifically and update something just so that a few people would know something about me? Meh! It was a chore.
Then Twitter got more buzz and I had a few more friends using it, so I tried Twitterific. All of a sudden, the app was a seamless part of my life. It had a place. The value was the same, but now the value could be realised for a very tiny cost. Then when I was using it more and finding more friends worth following it was even more valuable. The lifestyle fit actually created value.
So many apps work perfectly and are very valuable but just don't make life easier overall.
Skitch is an app that felt like a brother. I'm a heavy user of screenshots and quick image manipulation so the base value was there. But more than that, Skitch fit perfectly with my life/workstyle. I can drag and drop images into it, I can drag out of it, it worked with Flickr, it doesn't try and do too much. My first use of Skitch felt like a big hug. In fact it's by far the best reason to have a mac. :-)
So when you're thinking about your app and doing some sort of dorky use case or persona thing and you start by saying:
"The Customer opens the app...."
Then you've started too late. Instead, start with;
"The Customer wakes up in the morning."
AppOn!
One of the big reasons people miss is that the app just didn't suit your lifestyle. I don't me your sexual orientation, how much you party, or whether you play Warcraft. I mean, does it actually slot into your life as it is today.
For instance, Twitter, Pownce and those 'where are you' apps like Plazes are pretty interesting, but none of them fit into my life. I had to go somewhere specifically and update something just so that a few people would know something about me? Meh! It was a chore.
Then Twitter got more buzz and I had a few more friends using it, so I tried Twitterific. All of a sudden, the app was a seamless part of my life. It had a place. The value was the same, but now the value could be realised for a very tiny cost. Then when I was using it more and finding more friends worth following it was even more valuable. The lifestyle fit actually created value.
So many apps work perfectly and are very valuable but just don't make life easier overall.
Skitch is an app that felt like a brother. I'm a heavy user of screenshots and quick image manipulation so the base value was there. But more than that, Skitch fit perfectly with my life/workstyle. I can drag and drop images into it, I can drag out of it, it worked with Flickr, it doesn't try and do too much. My first use of Skitch felt like a big hug. In fact it's by far the best reason to have a mac. :-)
So when you're thinking about your app and doing some sort of dorky use case or persona thing and you start by saying:
"The Customer opens the app...."
Then you've started too late. Instead, start with;
"The Customer wakes up in the morning."
AppOn!
OK!AIR HEAD JANE,YOU ARE SO SMART AND HAVE GOOD SOLUTIONS,NOT!
O(∩_∩)O~
Posted by: Cheap Air Jordan 13 | December 18, 2010 at 08:36 PM
beautiful shot. was it taken with your new camera?
Posted by: Cheap taobao agent | January 28, 2011 at 07:40 PM
It is the real important thing is Living in Now and being happy everyday.
Posted by: True Religion | February 12, 2011 at 02:55 PM