The tear jerking song used by Qantas in it's marketing sure makes me feel proud when I'm landing at Mascot Airport (Sydney). But on a recent trip I realised that they actually made a change to the song to suit themselves.
"I've been to cities that never close down,
From New York to Rome and old London town...."
But the real song is actually;
"I've been to cities that never close down,
From New York to Rio and old London town...."
They replaced Rio with Rome because............ they don't fly to Rio. Of course, how can they have it in their song if they don't actually fly there! Very subtle, but I think it's not quite right. If you want to use a cultural icon, like this great song, then you take it as it is. Not with some marketing variation (note, I'm in marketing too, so I understand this happening, I'm just saying this one is too far.
What's next??
Skippy stops using "ts ts ts" sound and starts making calls on a new Nokia to send help messages?
New Years fireworks over Sydney Harbour Bridge replaced with coke sign all year round?
Opera House changed to be a wharf for Greg Norman's boat?
Ayers Rock renamed Telstra Rock for sponsorship reasons?
Sheesh..
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